8 elements for infectious ideas
On this occasion I would like to share with you some notes on the elements that influence viral marketing for an idea is contagious.
According to Dan Zarrela , the 8 elements are:
Seeds
The first group of people exposed to your meme are your seeds, it is important to the size and influence of this group as it will influence the size of the second generation who will receive your message.
New
For people in general, because they send information already known to all is not of interest, we must take care that the information is really new and is of current interest at that time.
Intuitiveness
It is important to consider that information should be easy to remember, since even the newest information will not be released if the person receiving it does not understand.
Relevance
Have you noticed that even in a noisy party, in which we can not hear the person before us, if we hear our name called out by someone at the other end of the room.
This selective attention is that we have, to ask people why they shared something, mention that you saw what they thought was relevant to the person who sent it.
Utility
Humans evolved to share information, whether in the past when we discover where they were the best fruits, and learned to make fire and we teach to our family.
To the extent that we share we value our relationships and most valuable information is received in return.
Social Cascada
Imagine a group of people walking down a street and have never eaten in that part of the city. Suddenly you see two dining options, Option A and B and do not know either. Suddenly the first person chooses to eat in the restaurant and it is likely that the next person in the group to follow, assuming that the site may know, this effect can multiply to other people taking that option A is that most people have and therefore must be the best. This effect is known as a cascade of information.
Information Gaps
During World War II the organization is now the CIA did studies on the spread of rumors in the universities. This was done using these mechanisms as weapons, one of the most interesting things they found is that rumors spread more in the presence of gaps in information that people fill their imaginations.
Proselytism
One of the most complex and successful memes is the dissemination of religious ideas, and one of the elements we find is that is valued among all elements of the religious duty of every one of them to spread the word.
As I discuss in the beginning, these are my notes on this subject, but will gladly share the link to the original article to get you all your comments and to enrich these elements that allow us to generate ideas contagious.
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